Cookies
1. INTRODUCTION
1.1 Website Operator
The operator of the website https://www.avena.cz/ (hereinafter referred to as the "website") is the company AVENA s.r.o., ID No. (IČO): 25545957, with its registered office at Dělnická 414, 696 85 Bzenec, Czech Republic (hereinafter referred to as the "controller"). The controller is the controller of the personal data of website visitors.
Contact: The e-mail address for inquiries regarding cookies and personal data protection is info@avena.cz.
1.2 Processors
The controller may use the services of third parties to ensure the technical operation of the website, as well as analytical and marketing services. These entities act as personal data processors based on data processing agreements and process personal data solely in accordance with the controller's instructions.
Examples of these entities include, in particular, operators of analytical and advertising platforms (e.g., Google, Facebook) and the provider of hosting and technical website management (e.g., DigiLabs Software / Firecube). The specific scope of processors is described in the controller's privacy policy.
2. WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES
Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit web pages. They allow websites to recognize your device, remember your actions and preferences (such as login details, language, display settings) over a period of time, and collect information about how you use the website.
In addition to cookies, the website may also use similar technologies, such as browser local storage (Local Storage / Session Storage), which serve to store information for the same purposes. The provisions of this policy shall apply mutatis mutandis to these technologies.
Cookies can be:
- session cookies – stored only for the duration of a single visit and deleted when you close your browser,
- persistent cookies – remain on your device for a period specified by the respective cookie or until manually removed.
3. LEGAL FRAMEWORK FOR THE USE OF COOKIES
3.1 Electronic Communications
The use of cookies and similar technologies on websites is governed primarily by the Electronic Communications Act. Anyone who intends to use or uses electronic communications networks to store data or gain access to data stored in users' terminal equipment must obtain prior demonstrable consent from these users regarding the scope and purpose of such processing, unless it involves technical storage or access solely necessary for transmission of a message or for providing an information society service explicitly requested by the user.
3.2 Personal Data Protection (GDPR)
If cookies lead to the identification of a natural person (directly or indirectly, e.g., in combination with other data), they constitute personal data. In such a case, the general legal regulations on personal data protection apply to their processing, particularly the requirements for the legal basis of processing, information obligations, security of processing, and data subject rights.
4. TYPES OF COOKIES WE USE
We use the following categories of cookies on our website based on their purpose.
4.1 Strictly Necessary (Technical) Cookies
Purpose: These cookies are essential for the basic functioning of the website and ensure its proper operation. For example, they enable you to browse the website, use its features, access secure areas of the site, log into your user account, save items in your shopping cart, remember your language settings, etc. Without these cookies, the website could not function properly.
Legal Basis: Processing is necessary for providing an information society service that you have explicitly requested, or for the performance of a contract. Under the Electronic Communications Act, prior user consent is not required for these cookies; however, the user is informed about them.
4.2 Analytical and Statistical Cookies
Purpose: Analytical and statistical cookies help us understand how visitors use our website. For instance, we track which pages are most frequently visited, how users move around the site, where they spend the most time, or whether error messages occur on the web. We use this information to improve the content and features of the website.
Legal Basis: We use these cookies based on your consent. In some cases, the processed data may be aggregated and anonymized; however, even then, we follow the principle of data minimization and retain them only for the necessary duration.
4.3 Marketing and Advertising Cookies
Purpose: Marketing cookies are used to track users across websites and display advertising that is relevant and interesting to the specific user. These cookies are often set by third parties, such as advertising networks or social media networks (e.g., Facebook, Google). They enable, for example, the display of personalized ads or the measurement of the effectiveness of advertising campaigns.
Legal Basis: We use these cookies only based on your prior consent.
5. FIRST-PARTY AND THIRD-PARTY COOKIES
5.1 First-Party Cookies
First-party cookies are cookies set directly by our website (our domain). These are typically necessary and functional cookies, or certain analytical cookies.
5.2 Third-Party Cookies
Third-party cookies are cookies set by a domain other than our website's domain (e.g., https://www.google.com/search?q=google.com, facebook.com). These cookies are typically used for analytical, marketing, and advertising purposes and may lead to the transfer of data to these third parties, including to third countries outside the European Economic Area.
Detailed information on the processing of personal data by third parties can be found in the privacy policies of these providers and in the controller's privacy policy.
6. HOW WE OBTAIN COOKIE CONSENT AND HOW YOU CAN CHANGE IT
6.1 Granting Consent Upon First Visit
When you first visit our website, an information bar (cookie banner) will appear with brief details about the use of cookies and the option to:
accept all categories of cookies,
reject all optional categories of cookies,
select individual settings (choose which categories of cookies you want to enable).
Strictly necessary (technical) cookies are always set because they are essential for the operation of the website. Other categories of cookies (analytical, marketing) are set only after you actively grant your consent.
6.2 Changing and Withdrawing Consent
You can change or withdraw your consent to the use of cookies at any time:
- via the "Cookie Settings" link or button (or a similarly designated element) that is permanently available in the footer of our website, or
- by changing the settings in your internet browser (as described below).
- The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
6.3 Browser Cookie Settings
Most internet browsers allow you to reject the use of all or only some cookies in their settings, or to set up alerts when a website attempts to store cookies on your device.
However, if you completely disable the use of cookies in your browser, some features of our website may not function correctly, and you may not be able to fully utilize all its content and services. The specific procedure for cookie settings can be found in the help section of your browser (e.g., Google Chrome, Mozilla Firefox, Microsoft Edge, Safari).
7. COOKIE RETENTION PERIOD
The length of time cookies are stored on your device varies depending on the type of cookie and its purpose:
- session cookies are automatically deleted when the browser is closed,
- persistent cookies remain on your device for the period specified in the respective cookie file or until manually removed.
The specific retention periods for individual cookies are listed in the table below. These periods may be altered by the providers of the respective services (e.g., Google, Facebook), which is why we regularly review and update them.
8. OVERVIEW OF COOKIES USED
The following table lists the cookies that may be used on our website. The actual use of individual cookies depends on the specific settings of the website and whether you have granted consent to the respective category of cookies.
| Provider | Name | Purpose | Category | Approximate Lifespan |
|---|---|---|---|---|
| Google Analytics | _ga | Distinguishing website users for traffic analysis. | Analytical | Typically 2 years |
| Google Analytics | _ga_xxxxxxxxxx | Storing and counting the session state within Google Analytics 4. | Analytical | Typically 2 years |
| Google Analytics | _gid | Identifying the visitor and registering unique actions within a day. | Analytical | 24 hours |
| _fbp | Tracking traffic and tailoring ads on the Facebook social network. | Marketing | 3 months | |
| fr | Providing, measuring, and improving the relevance of ads on Facebook. | Marketing | 3 months | |
| Inmedia | sid | Enables encrypted login and maintains the user's logged-in status. | Technical / Necessary | Approximately 30 days |
| AVENA (Web) | [cookie_consent] | Stores the user's consent status regarding cookie preferences from the cookie banner. | Technical / Necessary | Typically 1 year |
| Google Tag Manager | _gcl_au | Used to measure conversions and evaluate the effectiveness of ad campaigns. | Marketing | 3 months |
| next-i18next | Remembers the user's language preferences. | Technical / Necessary | Approximately 365 days | |
| YouTube | VISITOR_INFO1_LIVE | Bandwidth measurement and tracking statistics of embedded videos from YouTube. | Marketing | Approximately 6 months |
| YouTube | YSC | Registers a unique ID to maintain statistics of videos the user has watched on the site. | Marketing | Until the browser is closed |
| Google (DoubleClick) | test_cookie | Checks if the user's browser supports cookies for advertising purposes. | Marketing | 15 minutes |
Note: Specific names and storage times of individual cookies may change in accordance with updates from third-party service providers. Current information is available from the respective service providers (Google, Facebook, etc.).
9. USER RIGHTS IN THE FIELD OF PERSONAL DATA PROTECTION
In connection with the processing of personal data via cookies, you have the right:
- to access the personal data we process about you,
- to rectification of inaccurate or incomplete data,
- to erasure of personal data under the conditions stipulated by legal regulations,
- to restriction of processing,
- to object to processing based on legitimate interest,
- to data portability, provided the statutory conditions are met,
- to withdraw consent to the processing of personal data at any time, if the processing is based on consent; the withdrawal of consent does not affect the lawfulness of processing prior to its withdrawal,
- to lodge a complaint with a supervisory authority, in particular the Office for Personal Data Protection(www.uoou.cz).
More detailed information about the processing of personal data, your rights, and methods for exercising them can be found in the controller's privacy policy, which is available on the controller's website.
10. UPDATES TO THIS POLICY
This Cookie Policy is valid and effective as of June 10, 2026.
The controller is entitled to unilaterally change or amend this Cookie Policy at any time, particularly if changes occur in the cookies used, technologies, third-party services, or legal regulations. The new version of the policy will always be published on the website.